Saturday, 27 August 2016

What is PPC?

Sure, you’ve built a great website for your small business. It’s well-designed, informative, and packed with great content and may have surely applied best seo techniques.
But this is the harsh truth: if nobody clicks on your site, all that work and investment will go to waste. So how do you attract online visitors? One of the best ways is pay-per-click (PPC) advertising.There are numerous other good ways also.Stay connect with us at to know more...
PPC advertising is a method of online marketing where you can place ads in strategic places online, and pay a fee only when the ad is clicked by a visitor. It’s a way to buy visits to your site rather than attracting them organically.
When a user clicks on the ad, your business will pay a specified fee. This fee is called the cost per click (CPC). The CPC can vary dramatically — the average fee is between $1 and $2. Some clicks be as cheap as a few pennies while others can cost more than $50.That basically depends on density of keywords and in which location you are targeting.Google Adwords is best for small and medium growing 
Another key term is CPM, which stands for cost per 1,000 impressions and applies to display and video ads only. Unlike CPC, where you pay based on how many times your ad was clicked, CPM is based on impressions alone. You’re paying for the right to show your ad 1,000 times — regardless of how many times it is clicked.
So is PPC right for your website? Here are some reasons you might want to add it to your online strategy:

It’s extremely targeted.

You can choose precisely who to show your ads to based on location, keywords, interests, age, gender, language, and even the type of device used. This allows you to advertise your goods and services directly to the people who are most likely to be interested in what you’re offering.

It allows you to retarget previous visitors.

On average, out of every 100 people that visit a website, only two will convert into customers. That means 98 percent of initial traffic goes to waste. Retargeting allows advertisers to remind people who left the site without making a purchase to come back and see what they’re missing.

It’s cost effective.

That’s because you only pay a fee is when your ad is actually clicked. When you consider the fact that the top three advertising spots on a search results page get 46 percent of the clicks, the odds are in your favor. PPC allows your business to be at the top of the search results page, even above the organic results. As a live example say you are searching for website developer in delhi then even before the organic result you can directly see AD(i,e. adwords of google) and will surely attract more visitors to your website.

It’s trackable.

This means you can monitor how your ads are performing and adjust them if you’re not getting as many clicks as you’d like. And you always know which ads are actually driving sales and helping your business and which ones aren’t.

It’s fast.

While ranking high in organic search results is important, it takes time to get there. But with PPC? You can put a new ad up and start seeing results in a matter of days, if not hours.  
So if you’re looking to immediately attract more traffic to your site and boost sales, give PPC some serious thought. In the end, the greatest benefit PPC has to offer is that it helps get your website the attention it deserves from the people who will appreciate it most.
The best way to do PPC is to hire some  best SEO and digital marketing expert and left the rest to them.

Saturday, 20 August 2016

Why seo is more celebrate than keyword

winklix is website developer based in new delhi,india serving clients all over the worlds.We has a team of professionals who will be always there to assist you with your needs and deliver you the best website "the website of your dreams".
On the offchance that you've been utilizing SEO as a part of your web keeping in touchwith you realize that it can truly help convey pursuers to your site, it canbring you up more remote in terms of internet searchers, and it can even workto change over pursuers into deals. Be that as it may, it's about more thansimply drawing in individuals; it's about how you do it. The principal thingthat most likely pops into your head in the matter of SEO is the pivotal keywords.Also, with that, numerous individuals run over the edge with essential wordstuffing, don't know how to locate the best decisions in magic words, andperhaps don't even understand that you can have more than one pivotal keywordword, for example, key expressions.
The Content the peripheral kingquite a long time agoit appeared like all SEO spoke the truth was who you connected to and whatessential words you utilized. Be that as it may, the inquiry goliath Googlelikes to ceaselessly change things to make it harder to rank higher. That is areason why it is much more imperative nowadays to verify that your substance isfascinating and all around looked into before you include your connections andessential words. Individuals need you to make articles that are of enthusiasmto them, and that are exceptional. Don't simply rehash and repeat the content'smajority that is as of now out there. Do your examination and locate the bestdata, and put a twist on tired substance to make it new and intriguing.
Try not to worry So Much about Words Numerous sites investmuch energy fretting about getting their essential word into their blog entryhowever much as could reasonably be expected, and taking after the tenets ofwhichever composing style rules they incline toward. In any case, with the new dialectof the web (OMG, LOL) you have to verify that you are engaging with the pursuersyou have. On the off chance that that implies utilizing terms you would neverstand up boisterous, so be it. The length of you are posting all aroundinvestigated data with no spelling blunders, you're doing awesome. Connectionto your sources when you can, however verify that you are utilizing sourcesthat are additionally very much explored and not loaded with rubbish content.
Expanding On Keywords no WorriesA key expression isjust a term that is three or more words long that works much the same as amagic keywords word. With a key expression you can get all the more a pointover, and this style of SEO additionally works better for organizations thatneed to be discovered when individuals hunt down specific districts, forexample, "markets Tampa." Your key expression can exceptionally, andnow and then you may roll out a few improvements to it starting with one postthen onto the next. You may have utilized the first above, yet then utilized“Florida shopping for food" in your next article. Everything relies onupon why you need individuals to discover you, and how.

Friday, 19 August 2016

Best seo technique to get number one on google

Still confused of How do I find SEO strategies that actually work?
Well today Winkix going to make it easy for you.

All you need to do is carve out a few minutes of your day and tackle one of the best white hat SEO techniques below:


Most important on-page factor which really plays a big role in deciding whether our blog posts will be doing well on search engines front is its title. We should make sure we are using targeted keywords or phrase towards the beginning of Title tag. We should not repeat the same keyword in title tag with the intension to get better rankings on Google, Yahoo and Bing. And we should keep limit Title Characters length to 65 Characters only with spaces.If we really increase the title tag after 65 character then it will lead to negative seo and will seriously affect your website health.


Then it’s about going ahead with a search engine optimized URL structure. Again, you should aim at using targeted keywords towards the beginning of blog post URL. You should avoid using special characters, symbols, brackets, comma’s etc as part of your post URL.
Most of the times you should be using alphabets and numeric from 0-9 in your URL structure and use dashes to differentiate two strings in URL structure. Make sure to follow a pretty permalink instead of random strings in your permalink.

You should use heading tags like h2, h3 and h4 etc to highlight various headings, sub-headings and important points. Our Title tag is used as h1 tag at single post level in WordPress. So we don’t need to use any h1 tag in our blog post body section. Also, don’t repeat H2 or H3 tags too many times, as it is considered as negative SEO practice. Here is what Matt Cutts has to say about repetition of H1 or any other heading tags.


You should keep the keyword density to up to 1.5% percent with mix of LSI keywords. You should be using your main keyword once in first paragraph and then in the last paragraph apart from regular use in blog post content. You should use bold, italic and underline to highlight important keywords and phrases in your blog post. Here is official Matt Cutts comment on what’s the idle Keyword density:

You should add unique and relevant meta keyword and meta description with each of your blog post. Again, you should use your use targeted keyword in the meta description and meta keyword section. You should create a meta description tag which work as a summary for your blog post. You should limit meta description length to 160 characters including spaces. You should write user friendly meta description tags for better Click Through Rate (CTR) in search engines. Though, many search engine like Bing still prefer meta keywords but Google already made it clear that they don’t give any weight-age to Meta keywords.


Whenever you make your site it should must be tested with google speed test url in order to optimize your site according to google  and to rank higher on google. In google speed test you can find what title to be used ,which images should be optimized to get better result.Is your site mobile friendly or not??
And which css and js to be optimized to get your site mobile friendly and takes less time to load.


In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Already, 76% marketers use Social Media to support and boost SEO, cites an article published at In 2016, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs.
Isn’t that amazing?! We predict that more social media content will be indexed on Google and other popular search engines such as Bing and Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social content for optimizing your page for maximum visibility.  For brand names, social media profiles are amongst the top results in search listings. For instance, if you search “Designhill” on Google, the company’s Facebook page, Twitter profile and the LinkedIn page appear as the top listings


We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. A report by Marketing Land states that videos make for 62% of all Google searches universally. Moreover, Google has started giving attention to blended results/searches. So, why not grab this opportunity to appear on the first page of search results by including an engaging video in your content? According to, videos get 50 times better organic page ranks in Google as against plain, static text results. Also, video searches garner 41% higher click-through rate as compared to plain, static text content, according to WINKLIX.COM.
Many marketers chose to drive their modern marketing engine with the fuel of Video SEO in 2016. And we predict that more marketers and businesses will embrace the trend of videos in the coming year too. Take a glance at what a blended search result looks like for the search query “777 built in 4 minutes”


Is your business website mobile-friendly? Your audience is no longer in one place. People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly in 2016. And we anticipate that more brands will take up this trend in the upcoming year. Mobile optimization will become the norm, rather than exception. states that the total number of searches on mobile devices has seen a 43% increase year-over-year. Also, Google’s algorithm update this year ensured that mobile-friendly websites get a search ranking boost on mobile searches. As more and more people use mobile to surf the Internet, Google decided to make it easier to find relevant, mobile-optimized websites. So, it now uses mobile-friendliness as a factor in ranking search results. If you’re still not convinced, here are just 5 stats that will make you go mobile-friendly in 2016.
Therefore, make sure that mobile optimization finds a prominent place in your SEO strategies for the upcoming year to stay ahead of your competitors. Make sure that everything on your site, from colors to fonts and from content to logo design, is mobile optimized.

Want to know more about SEO.Stay connected with us at facebook or join us at

Monday, 8 August 2016

SEO Content: How to plan it, write it, and get it to rank #1

SEO content is the foundation of, well, SEO.
Think about it. You can’t get the #1 position on Google without content.
Since content plays the staring role in your SEO success, it deserves a detailed post about planning it, writing it, promoting it, and getting it to rank.
This is this first post in a series that will cover:
Part 1 – 5 questions to ask when planning SEO content
Part 2 – 4 tips for effective SEO copywriting (coming soon)
Part 3 – How to get your content to rank (coming soon)

Part 1

5 questions to ask when planning SEO content

If you’re in it to win it, invest time up front in planning your content.
Here are a few key questions to consider before kicking off your SEO content creation.


Content is a lot like business. Your idea might be amazing…to you…and maybe your mom.
But, if it doesn’t solve a real problem that exists in your niche, there is no market for it. And it’ll fall on deaf ears.
Why ask this:
Avoid many, many, many wasted hours. It is not fun to create content only to have it fail. If you blindly chase that topic idea and later find that it didn’t get the viral buzz you had dreamed of, you’ll be very disappointed that you wasted the time creating it.
How to answer:
Find out if there is interest in your content idea by doing keyword research.
Hint: You can use the Keyword Difficulty Tool to find out if your topic is in demand and how hard it will be to rank for it.
Start with a seed phrase that represents the topic you are envisioning.
Evaluate the balance between its popularity and competition scores.
We’ve written other posts on how to choose the best keywords for your site. So we won’t get into that detail here.
Knowing the popularity and likelihood of ranking, you can determine whether the seed phrase you entered is worth pursuing.
If it is not, you might stumble on some relevant alternatives that are still in-line with your concept. Consider allowing this keyword discovery process to slightly reposition your original idea into something that preserves the essence of it, but satisfies a proven demand that people have shown an interest in.


Word choice can be a very personal thing. You say to-may-toes, I say to-mah-toes.
When it comes to driving organic traffic to your SEO content, the best word choice is far from subjective.
Here’s an example. I work with some really smart people. Pssst…Data Science team, I’m talking about you. And they use big words. For example, when talking about competitive analysis, they might use the lingo “contextualizing market position.”
While a legitimate way to convey the same thing, the rest of the world might not communicate that way. Using common language, or layman’s terms, is the best way to ensure your content captures and resonates with the largest audience.
For example:
The layman’s term for “competitive analysis” returned 553 closely related keyword options, with the top options showing a decent popularity relative to the competition score.
Compare that to the 0 results and 0 popularity of the complex phrase “contextualizing market position.”
Read: People don’t use that language in search.
In this case, though the phrase is intellectually outstanding, it is just that…outstanding. There’s a downside to that. When it comes to satisfying content demand—a key ingredient in SEO success—common language usually yields the highest search potential. And as we see, this phrase does not.
Why ask this:
Avoid using unrecognizable or uncommon jargon. Use the same lingo your customers use.
How to answer:
Keyword research. (It’s amazing how many problems keyword research solves!)
In addition to validating content demand (mentioned above), keyword research also clues you in to the syntax—the words and phrases—your prospects use to answer their questions in search. Looking at the popularity of keywords can shine a light on the best way to speak their language.
So with one swift move, you can tackle question #1 and #2.


Now you know what’s in demand (from #1). And you know what language resonates with your audience (from #2).
As you zero in and choose SEO keywords to write content about, think about what intent the keyword implies.
Put yourself in the searcher’s position. If you typed that keyword into Google, what would you be hoping to find? What does that search term tell you about what the searcher wants?
  • Do they want to learn about something?
  • Are they just curious what something is?
  • Do they have a problem and are looking for a solution?
  • Is that problem something your business helps solve?
  • Are they looking to buy something?
  • Does your business sell that something, or a great alternative?
Why ask this:
Align the SEO content you create to the intent of the searcher. Make sure you deliver what the searcher is seeking. Google will thank you for it—in the form of rankings.
How to answer:
If you can’t tell on gut instinct what the search intent of a keyword is, go to Google and see how the top 10 results answer that search query. Trust that Google is a good judge of search intent. If the top 10 results are all educational, that’s what Google has learned the searcher wants for that query. If they are transactional, then it’s likely a buyer keyword with purchase intent.


Do they fully answer the question? Or do they offer a shallow answer that leaves the searcher in need of more details?
Why ask this:
Getting to page 1 on Google—or better yet, rank position #1—is a competitive challenge. Someone has to get bumped to make room for your spot in the limelight. For that to happen, you need to offer something that satisfies search intent better.
How to answer:
While you are still answering question #3 above, scope out your competition. This is what you are up against. So you must do a better job at answering search intent, with more enticing content, than one of those guys.
Look at all organic results on the first page and consider:
  • What intent are they serving (educational, transactional, etc)?
  • How thoroughly do they answer the search? Is it concise and to the point? Or do they take a more holistic approach to answering by covering other closely related topics?
  • How long is the content (i.e. word count)?
  • What media do they use to tell the story (i.e. images, video, infographic, etc.)?
  • Do they cite and link out to other external resources?
  • What call-to-action or next step do they take the visitor down (i.e. content download, free trial sign up, purchase, etc)?
  • Does the page look nicely designed?


If you get your SEO content to rank on the first page, what would you hope to achieve when a visitor clicks through and lands on the content?
Here are some options for likely next steps:
  • Buy your product
  • Join your email list
  • Download a piece of content in exchange for their email
  • Share the page
  • Just read it and go—no commitment expected. And then…retarget them with ads 😉
This goes back to the question #3 above about searcher intent. The search intent of the target keyword suggests what stage of the funnel a searcher is in. Your expectation of what you want these visitors to do next should be consistent with what their intent implies about the stage of the customer lifecycle they are in.
The buyer journey can be a long one, with many micro commitments that lead them down your sales funnel. Each piece of content should address a single stage of that lifecycle with the goal of getting the visitor to take one small step forward in your funnel.
In other words, don’t expect someone who is seeking educational content to stumble on your content and immediately buy your product. They aren’t ready.
But, you can help educate them with your content and offer a killer downloadable guide about whatever it is they are learning about.
They’ll get to know you, know the topic they are learning about, and in time as they become purchase-ready, they will have been on your email list for awhile getting all sorts of valuable content from you, and already trust you—making their decision to purchase from you easy.
Why ask this:
Your content should meet a searcher’s readiness to commit. Give them what they are looking for and offer a call-to-action that will gradually move them closer to becoming a customer.
How to answer:
You already have…if you’ve done your homework for questions #1-4.
You’ll have the insight you need to know what your prospects want, what stage of the lifecycle they are in, and what the competition is doing.
Use that to offer up the best answer and the most suitable best call-to-action.
For more info check blog

Friday, 5 August 2016

KPIs for SEO: measuring SEO success - Search Engine

Winklix is best seo company in delhi for website .We are best seo company with more than 100+ websites.
We provide best seo service in delhi
There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you to identify what is working — and often, more importantly, provide the SEO with an early warning system if something is not moving the needle as expected.
KPIs also provide a means to illustrate success to your clients (or company higher-ups if you’re in-house). Typical SEO KPIs like keyword rankings and metrics from tools like Moz or Majestic SEO may be useful for you, but the clients you serve want to see an increase in sales and leads — not simply improved positions and hikes in Domain Authority.
In this post, I’ll take a look at how you can use KPIs to better track success and improve results of your SEO campaigns. And possibly most importantly of all, I will show you how to use KPIs to better illustrate the value of the SEO campaigns you undertake to your clients.
Improved results, reporting and client retention — what’s not to like?
Objectives and KPIs
To accurately measure SEO success, we must know what we are trying to achieve and the various steps necessary to do so. If we have followed a structured methodology for creating a digital marketing plan, then we will have identified some specific objectives for the business and our marketing. Our measurement KPIs should map to these objectives, allowing us to clearly demonstrate how the activities we undertake in an SEO campaign are helping us move towards our business objectives.
If a customer comes to you and asks to rank for a given keyword, then you need to dig deeper. You have to ask, “Why? Why do you want to rank for that keyword? What do you believe this will do for your business?” You want to develop a strategic understanding of why the client wants more relevant traffic from a search engine and understand the real business objectives at play.
When you understand the customer’s real objectives behind ranking for a given keyword, you can provide more value and better service. Most importantly, you can tie KPIs to these business objectives, allowing you to talk in a language the decision makers can understand. Keyword rankings are great, but a demonstrable percentage increase in sales from SEO or a lower cost-per-lead for SEO vs. PPC will better illustrate the value of organic and the work you are doing.
Simply put, KPIs are the connective tissue between the business’s goals/objectives and the SEO work that you are doing.We are best seo company in delhi
Analysis paralysis
It’s also important to note that we just have a great deal of data now. There is clearly a lot of value in analysis software like Google Analytics, but explaining bounce rate or frequency to the board will often result in blank stares and disengagement.
Decision-makers need something they can understand: less data, more clarity. While the SEO or analyst can do a deep dive, there must be a focus on key information that the business can use to validate their spend and make better decisions regarding marketing budgets — and your reporting should lead with this data.
Confuse your customer and lose your customer.
SEO KPIs for an agency
For an agency, the importance of KPIs is primarily to ensure that the work you are doing is moving the dial for your client. SEO is now hugely complex, and what works for one business may not work for another.
We must factor in all variables and carefully measure the results of each and every tactic we implement. Don’t assume that because a certain type of link worked for one job that it will deliver for the next.
KPIs should provide you with an early warning system if the SEO campaign is not delivering. If you are not seeing the expected results, then you have to dive in and understand why. It is always better to contact a client and let them know that things are not moving as you would like and you are reviewing why, than to be pulled up six months into a project. All too often, we will find historical problems and penalties that may hinder your work.
KPIs provide you with the early warning system so you can identify potential issues and determine strategies to work around them. Use KPIs internally to measure, review and refine your approach where needed.
SEO KPIs for the business
From a reporting and client retention perspective, you must also be able to clearly communicate exactly why a given tactic, like guest blog posting or digital PR, is important. Rankings are not enough. Rankings do not directly equate to more business. We must add more connective tissue to clearly relate our reporting to the stated goals of the business we are serving. We have to be able to clearly show that a given tactic is improving the bottom line for our customers and moving them toward their strategic goals.
Increased leads, increased sales, more engaged visitors, improved acquisition costs — there are many options here to demonstrate the true value of your work. Ensure you are clearly communicating this via SEO KPIs that are mapped to business objectives.
Categorizing your SEO KPIs
To aid in the communication of key performance metrics, you should consider how you categorize your KPIs. The goals for a new product launch are considerably different from those of a business trying to sell more to their existing customers.
If you are a local business, your SEO campaign may be designed to generate more visitors to your store. If you are a service business, you may be looking to generate more leads. A new product may be looking to drive awareness and build the email list. Be sure to categorize and communicate the KPIs in the way that makes the most sense to your customer.
When this is not clear, we have found time and time again that the classic marketing funnel allows for easy categorization of objectives and the related KPIs.
  • Awareness: Build an audience for your product or service.
  • Engagement: Drive engagement with your product or service.
  • Conversion: Drive sales and leads.
We can also look at retention, advocacy and reputation — the specific goals of your SEO campaign and your sales process will often dictate what is important here. There can also be some crossover. Is generating social followers or email signups engagement or retention? Ask these questions, and clarify your own reporting goals.
Ask your customer what is most important, and be sure to illustrate how your SEO campaign is delivering on these stated objectives with clear, categorized KPIs.
VQVC: Volume, Quality, Value & Cost
Another useful way to categorize your KPIs is with the “Volume, Quality, Value and Cost” model. This helps you focus on the four measures that are of any real value in your SEO campaign.
  • Volume: Unique visitors, visits, page views and so on
  • Quality: Bounce rate, visit duration, pages per visit
  • Value: What is the financial value of a visit/lead/conversion?
  • Cost: How much does it cost to acquire a lead or sale from SEO?
This is just another way to look at things that I picked up from the ever-insightful guys at Smart Insights, so have a plan and see what best fits your reporting and analysis requirements.
Let’s be straight here: Effectively measuring the results of SEO and digital marketing campaigns is a huge challenge. We have lots of data, but in its native format, a tool like Google Analytics often does more to confuse than deliver insight.
These tools must be customized to the specific objectives of the business, and this must be done by looking at the desired outcomes and connecting these back to your SEO strategies with KPIs the client can understand.
The KPIs that we use in SEO projects at my agency, Bowler Hat, are designed to go beyond simply tracking ranking for a narrow set of keywords. Rather, we look at the impact on organic traffic (awareness), relevance of traffic (engagement) and the overall quality, and how likely this traffic is to lead to a sale, lead or conversion of any sort.
We also want to look at the real-world output of your campaigns, which is often content created to increase topical scope and links built to increase authority and relevant referral traffic. Last but not least, we look at traditional SEO metrics as supplied by tools like Moz and Majestic SEO.
This is not a template as such and will need to be customized around the specific job and goals of your clients, but this should get you 90 percent of the way toward far improved SEO KPIs and reporting.
SEO metrics 
These are the traditional KPIs we can use to gauge progress. Often, these will need to be compared to competitor values to provide real context. Typically, an increase in the perceived trust and authority of your site will correlate with an increase in the rank for your main search terms and the amount of organic traffic received.
These metrics are important but do not talk in the language of the business — so their prioritization in your reports will depend upon the client’s understanding of SEO (which, of course, you should always be aiming to improve).
  • Rank for main converting keywords (local/organic)
  • Rank for secondary benchmark keywords (local/organic)
  • Majestic Citation Flow
  • Majestic Trust Flow
  • Majestic Trust & Citation Balance
  • Moz Domain Authority
  • Moz Page Authority
  • Moz Spam Score
Real-world SEO KPIs
Here we want to look at how the work we do impacts the site as a whole. Are we getting more traffic? Are we getting more pages that generate traffic overall, therefore increasing our topical scope? Are we seeing an increase in branded search traffic on the back of our increased exposure? This is where the SEO rubber hits the road, folks, so these metrics tend to be important.
  • Increase in organic traffic
  • Increase in number of pages on the site that generate traffic
  • Increase in non-branded search traffic
  • Percentage increase in organic conversions
  • Percentage increase in traffic from specific geographic regions
  • Organic Impressions (Search Console)
  • Organic Click-Through Rate (CTR) (Search Console)
Referral traffic 
A solid SEO campaign can impact your business beyond simply driving more organic traffic. If links are a key part of your strategy, then this exposure can drive more high-quality referral traffic, so it is prudent to demonstrate the extra value here. This helps to illustrate how your SEO strategies have multiple marketing benefits, and often solid referral traffic can convert at a better rate than organic search traffic — so ignore this at your peril.
  • Percentage increase in referral traffic
  • Percentage increase in referral conversions
  • Percentage increase in engagement metrics (bounce, pages, time)
Brand impact
Improved search visibility equates to improved overall visibility — advertising by another name. So we should also look at the increase in branded search traffic and brand mentions and how this correlates to the work you are doing.
  • Percentage increase in branded search traffic
  • Percentage increase in brand mentions
Link-building KPIs
Links are still one of the big three metrics for improving search engine visibility, and links (plus content) are often the main tangible element of a long-term SEO campaign. Therefore, we must still report on the total amount of links, the links from authority sites and the links from highly relevant sites. These will generally be pulled from our link wishlist and should be customized around your client’s industry.
  • Total links built
  • Number of links from authority sites
  • Number of links from relevant sites
Lead generation KPIs
Leads are a key component of your overall digital marketing, yet the classification of leads and the sales funnel gets ever more complex. As such, we should look to measure the impact our SEO efforts have on lead generation, whether that be social signups, newsletter signups or some other download or lead gen specific to your business.
  • Percentage increase in newsletter signups
  • Percentage increase in social followers/likes and so on
  • Business-specific lead generation goals (data sheets, white papers and so on)
Really talk to your client about what the customer journey looks like and get a handle on the many steps. You may have to work with the customer to develop lead generation incentives, but this will only add value to your campaigns.
Business objective-specific KPIs
This is a little harder to create a generic example for; however, these are crucially important from a reporting perspective. We really must do all we can to connect the business strategy with our SEO strategy via the medium of KPIs. Often, the KPIs detailed above will give you what you want here, so this is more a case of structuring them to be in line with the client’s stated goals (Remember that we can’t just rely on keywords if we want to be a long-term strategic partner).
If our goal is to build awareness of a new product, then we want to focus on awareness metrics: impressions, average position, keywords, clicks and so forth. If we want to drive more signups, then we want to track the number of people looking at the signup and pricing pages. If we are looking at more traditional conversions, then we need to look at the total number of sales/leads/inquiries.
The point here is that you already have the SEO KPIs, but remember to frame them around your customer’s business objectives and clearly shine a light on the fact that you are helping them move forward and build the bottom line. The work you do for the client has much more value than simply moving a keyword ranking — it adds real value to the business, reduces marketing costs, builds the brand and more. Just remember to let them know!
Strategic understanding builds trust
We are all looking for long-term customers, and we all want to do great work for our clients. However, there will always be another company offering SEO as a simple service. You know that the work you do delivers real value beyond simply moving search results up and down a page.
Your customer may not understand just how valuable this work can be, though. You solve this by having a clear strategy that is mapped to the business goals with KPIs the client can understand.
As a simple example we have the following:
  • Strategy: Drive more awareness, lead generation and business inquiries through SEO to reduce PPC spend.
  • Client goal: 200-percent return on marketing spend (vs. 150-percent return on PPC).
  • Primary KPIs: Cost per acquisition, email list signups, social signups.
We, of course, also report on all the myriad SEO metrics detailed above, but we want to clearly connect the dots between the client’s objectives and our SEO strategy with our mutually agreed upon KPIs.
If you can get to this point, reporting has real strategic value — it helps you do better work and it helps the client understand the true value in sometimes confusing tactical components of an SEO campaign. This helps transform you from a simple supplier of SEO to a strategic partner and clearly underlines the value you provide.